Two Way Messaging

Introduction

The Two Way Messaging application is a unique application developed with the aim to service a wide range of short code based applications. In it you can connect to various providers using the vendor independent SMPP (Short Message Peer to Peer) or HTTP (Hyper Text Transfer Protocol) protocol for sending and receiving messages. We can handle the following ranges of applications:

Lead Keywords

A lead keyword is the most basic keyword, here internally a static response is mapped against the given keyword, which is sent when that specific keyword is found at the beginning of the received message.

Contest Keywords

Contest keyword as the name suggests can be used to run short message service based reply response type of contests. The contests supported are objective type (with upto 3 objectives) with option to limit the number of user responses, etc.

Poll Keywords

Poll keywords are used for running polls, where reply messages can be sent using the short message service. You can dynamically set the number of options, and the summary of poll results is dynamically updated on receipt of each message.

URL Based Keywords

URL Based keywords are the most advanced features of all, here we can feed in a custom URL on which a received message is to be forwarded, and response returned will be sent back to the mobile user who sent the message, thus providing a way to plug in our own business logic for such keywords.

Working of Two Way Messaging System

The SMS Pull and Push system is made up of three distinct modules.

Short Code Receiver

The Short Code Receiver is the starting point in the processing of messages. It does the job of pulling the messages from the SMSC to our end.

Message Processor

The message processor is the module responsible for processing of the messages, mapping messages to keywords etc. This is the module that connects the Reply Message Sender and Short Code Receiver.

Reply Message Sender

This module is just responsible for collecting the reply messages from the message processor module and submits these messages on the gateways specified. Capable of connecting with multiple SMPP based gateways, the gateway to use for sending is specified by the Processor module.

 
Short Code
Where are Short Codes used?

SMS Short Code numbers, also know as Short Codes are special numbers, shorter than a full telephone number, which can be used to request information, register an enquiry, and make a donation to charity. They are used to capture content information displayed on all forms of print advertising, television and radio, on outdoor media, promotional literature, point of sale goods, direct mail and on fleet vehicles.

They are designed to be shorter and more memorable than a standard telephone number. They also reply back to the consumer with your message or content within a matter of seconds.

Short Code SMS numbers have a number of advantages over traditional advertising and marketing methods and countless applications

SMS Short Codes are more memorable than long phone numbers and web sites
Quickly generate hot sales leads; enquiries come from interested customers.
Short Codes engage prospects at the point of display, allowing you to establish a relationship with
your potential customer ahead of the competition
They are an effective and immediate call to action; your prospect can respond before the moment
has passed. SMS provides an instant response round the clock.
Capture consumer data; you instantly receive the customer’s mobile number – we automatically
email you this. You can build on the initial enquiry and this information can be used for future
permission – based marketing campaigns
Short Codes are particularly effective in conjunction with special offers and promotions. They are
viral: people forward mobile messages.
Measure your marketing campaigns accurately and immediately. The success of a local or national
advertising campaign can be measured and expanded or discontinued accordingly. Use different
‘Keywords’ for different marketing activities.
SMS (text) is the channel of choice for millions of consumers

Benefit at using 5676729 Short code via SparkSms Solutions Limited

SparkSms has its own dedicated short code 5676729 with all India coverage
Flat rate of 3000 INR per keyword per year basis
No Setup fees and no volume commitment
Dedicated web interface to all short code clients to manage there Keyword and campaigns
2-way system level API integration for software or messaging aggregators

Verticals that can use 5676729

Banks
Hotels
Hospitals
Insurance
Education
Multiplexes
Call Centers
Retail Shops
Manufacturing
Stock Exchanges
Sales & Service
Travels & Tours
Public Services/Utility
Media & Entertainment
Applications Service Providers

 
Short Code Applications
For short code we have developed extensive application which can be very easily tuned with the customers’ requirement and implemented in a very short time span. We have various applications ready for SHORT CODE like SMS POLL, SMS contest etc.

Mobile – Customer Interaction Management (M-CIM) :

One of the fastest growing communities in the world today is of Mobile users. The growth rate of mobile users especially in India is phenomenal. More importantly it is the segment of people i.e. between age group of 15 to 45 which are increasing and that is the most important target segment for the any kind of industry segment.

In this arena of fierce competitive environment and knowledgeable customers, where churn rates are high, it is very important to have constant interaction with customers. We provide comprehensive platform solution called Mobile-Customer Interaction Management (M-CIM) to the need of different horizontal and vertical industries.

For the organizations in the field of Entertainment and Media, We through our M-CIM platform is catering to their need of being constantly in touch with customers.

M-CIM for the entertainment and media sector consists of three modules namely

Mobile Ticketing (M-TICK)
Mobile Coupon System (MCS)
Mobile Information (M-Info)

All these modules combine the ease and benefits of wireless medium and fun and excitement of entertainment sector. All three modules can be used independently as well as in an integrated way giving immense value to clients. M-CIM is a robust, scalable and quality solution for the entertainment industry. The best part of the solution is that it is upwardly compatible to WAP and upgradeable to new upcoming technologies like MMS, GPRS, etc.

M-CIM is backed by the dedicated technical and innovative marketing team who are committed to be among the leaders to provide any new technology upgrades and innovations. Also constantly use its creative ideas to apply the solution in a different way thus creating a competitive differential advantage over its rivals and adding immense value to clients through satisfaction of end customers. We believes in the philosophy of moving the entire value chain up by adding value to all involved and thus creating a win-win situation for everyone.

Long Code
SPARKSms Mobile Originated (MO) SMS inbound messaging service enables businesses to receive SMS messages from subscribers into an application.MO is a highly effective and practical way for businesses to interact with their Customers and staff in real-time. Businesses can employ MO services for a range of applications, including on-package promotions, customer response campaigns and even for retrieving data from remote field employees. Of its many applications, interactive television is arguably the most visible and its rapid adoption by the public demonstrates MO�s ability to drive exciting programming, generate additional revenue and increase audience loyalty.

Service overview

Reliable customer interactivity in a cost-effective manner. By using UK-based long numbers, i.e. standard mobile numbers starting with the UK country code +44, clients do not incur high short code charges or lengthy registration processes. What�s more, MO service is well received by end-users because it empowers them to interact with companies via SMS, in real-time. In addition MO service can be a revenue source as SparkSms provides pay outs for messages from subscribers on several mobile operators when monthly message volumes over 50,000 are received.

Features

Operator Quality Reliable inbound management of SMS without the use of modems
International Reach Ability to receive sms from subscribers on a large number of international
operators. Click here to see reach list of SparkSms MO services.
Random and vanity numbers Random or memorable vanity numbers.
Data Standard and concatenated text, binary and Unicode message bodies.
High throughput Up to 10 messages per second with higher rates available on demand.
Service Interfaces JAVA API, HTTP
Online Web based user interface to manage user keywords and logs

Service Fee:

Yearly fee of 1000 euro will be charge to all MO service users

Contest

This application helps the organization to run a contest for any of it’s promotional activities for example if a company want to promote one of it’s new product in the market then they can run a mobile contest and ask people to participate in contest and win prizes.

This contest application is developed by keeping all requirements of a clients and this contest can be easily customized and can be implemented in a very short time span.

This contest application is PULL based in which a company sends awareness message about the contest and when people start participating in the contest they will receive a series of question which they need to answer to win prizes.

MIS System

This application is for the top management of any company who want to keep an eye on daily sales, stock etc. This application is either PUSH based or PULL based. In PUSH based application at a predefined time on every day the authorized members of top management can receive a report of daily sales and stock on their mobile via SMS.

In pull based application they can retire the specific data from the database whenever they want. This application is also very useful for the sale guys those who are on field. They can have a real time report on their cell phone which keep them update on the daily stock lying in the store so that they can book orders accordingly.

This application can be customized to any company’s specification and can be fine tuned with their backend MIS system.